01
Strategy
See the bigger picture.
Find where to play, how to win and what needs to happen next.
Strategic thinking. Entrepreneurial doing.
Marketing.Engineeredfor growth.
We connect strategy, marketing and AI to help ambitious businesses move forward. With clarity, commercial focus and the power to make it happen.
Based in the Netherlands. Working internationally.A new perspective
A different perspective
The world is changing.
Businesses need to
move with it.
Technology, customer expectations and artificial intelligence are changing the way companies compete.
Innovatory helps ambitious companies turn strategic opportunities into commercial growth, stronger brands and smarter ways of working.
We combine strategic thinking with commercial experience and practical execution. Not strategy for the sake of strategy. Progress.
Meet InnovatoryWhat we do
Four disciplines.
One growth agenda.
02
Marketing
Make the market understand your value.
Stronger brands and demand generation. Designed around commercial objectives.
03
Growth
Turn ambition into measurable growth.
Connect marketing, sales, product and customer experience to build sustainable growth.
04
AI
Make AI work for the business.
Turn emerging capabilities into practical applications that create genuine business value.
AI as an accelerator
AI changes the game.
We help you play it.
The opportunity isn't simply to use another AI tool. It's to rethink how work gets done, and turn new possibilities into real business value.
Explore AI opportunitiesValue.StrategyPeopleTechnologyExecution
Speed
Do things faster.
Intelligence
Make better decisions.
Scale
Do more, without unnecessary complexity.
Experience
Better customer and employee experiences.
Innovation
New products, services and business models.
How we work
Think. Challenge. Build. Grow.
Think
Understand the business, market, customers, ambitions and constraints.
Challenge
Question assumptions. Identify opportunities. Focus on what really matters.
Build
Turn strategy into propositions, campaigns, systems and execution.
Grow
Measure, learn, optimize and scale what works.
Experience, not assumptions
Different industries.
A shared ambition to grow.
Experience across markets, industries and business models. From entrepreneurial businesses to larger corporate environments.
SaaS & Technology
Healthcare
E-commerce
Marketplaces
B2B
Consumer
Travel & Mobility
Professional Services
Entrepreneurial by nature
Think like an owner.
Act like a partner.
We look beyond the immediate project. Where is the real opportunity? What would create the most value? What can we test today?
Strategic when needed. Hands-on when it matters. Commercial by design.
We work selectively with companies, founders and leadership teams where ambition, trust and curiosity meet a willingness to challenge the status quo.
Growth is never a solo effort. As a network organization, we collaborate with trusted partners for every expertise. We believe in the power of every partner.
Current focus
Currently building,
advising and exploring.
Strategic Growth
Helping companies define and execute their next stage of growth.
AI & Business Transformation
Exploring practical applications of AI that create measurable business value.
Ventures & Partnerships
Working with entrepreneurs and organizations on new opportunities, ventures and collaborations.
Marco van der Broeck / FounderThe person behind Innovatory
Built by experience.
Driven by curiosity.
Marco van der Broeck has worked at C-level and held various CMO roles. An experienced marketing and growth professional with a broad international perspective and a strong entrepreneurial mindset.
His experience spans strategic marketing, brand building, growth, commercial strategy and organizational transformation, at the boardroom table as well as in hands-on execution.
Strategic thinking. A hands-on approach. A belief that the best ideas are the ones that make it into the real world.
Connect on LinkedInWhat's next?
A growth challenge. A new direction. An opportunity with AI. Whatever you're working on, let's talk.
No sales pitch. Just a good conversation about what's possible.